THE LATEST
MARKETING BLOGS
Welcome to The Latest Marketing Blogs
The Latest features original marketing blogs focused on experiential and event marketing from the Motus Experiential team. You will find marketing blogs on experiential marketing, event marketing, brand activations, event production, guerrilla marketing, virtual events, and more. We hope you enjoy the content below.
Is Your Brand Ready for Experiential?
Clients always come to us wanting to make an impact and connect with consumers. Experiential marketing is our bread and butter at Motus Experiential, and we are passionate about creating truly and utterly customizable campaigns. Unlike TV, print, OOH, etc., […]
The Power of a Brand Activation Strategy
In today’s highly competitive business environment, it is essential for companies to have a strong marketing strategy that is distinguishable and enables effective connection with a target audience. One powerful method to enhance visibility is through the implementation of a […]
Guerrilla Marketing: The Innovative and Effective Ways in Which Businesses Market Their Brand
What is Guerrilla Marketing When people hear the term guerrilla marketing, they may misinterpret the phrase and even believe that a swarm of marketers will attack them with posters and billboards. What most people don’t know is that guerrilla marketing […]
Brands that do Experiential Well
The concept behind experiential marketing for a brand is to create a close connection between brand and consumer by immersing them in an exciting and ultimately memorable experience. If a brand succeeds and executes a brand activation well, the outcome […]
Experiential Marketing Effective with Younger Millennials & Gen-Z
In a world full of marketing clutter, consumers today, especially younger millennials and Gen-Z (ages 16 – 22), are favoring brands that can deliver unique and personalized experiences. It’s why experiential marketing has been trending in recent years. Consumers place […]
The Pandemic Made the Industry Stronger
Over the course of the Covid-19 Pandemic, the in-person activation strategy has gone through a world of change. The industry has seen an acceleration to virtual, hybrid, and covid safe execution techniques. According to Pollstar, the live events industry should […]
Sponsorships from the Buyer’s Side
It’s that time of year, thousands of brands are engaging with millions of consumers through live events this summer. You did a great job negotiating the best price, but are you helping your company to reach their goals or are […]
