Challenge
Citizens Bank wanted to drive brand awareness and engagement in the New England market during a competitive season. They needed an activation that felt authentic, not corporate.
Our Approach
We created Citizens Live on Tour—a multi-stop experiential roadshow featuring live music, trivia, and intimate brand moments. Each stop was designed to feel like a local event, not a corporate activation. We handled everything: venue selection, talent coordination, on-site production, and post-event engagement.
Outcome
5,000+ attendees across all markets. 87% post-event survey positive sentiment. The activation strengthened Citizens’ positioning as a forward-thinking, community-connected brand.